Mon
Air-fryer chicken
Somehow, you’re the one who has to remember everything. Now there’s Haard.
Haard is a smart family assistant for meals, schedules, and all the little things that quietly pile up. So the whole load no longer lives in one person’s head.
Haard thinks ahead. You stay in charge.Scroll to see how
Everything it takes to keep family life moving
Keep scrolling
Good morning, Sofie
Tuesday, 9 June
07:45Lena and Wout to school
12:30Lunch with Mathias
18:00Dinner: fried rice
18:30Wout’s football practice
GroceriesI added 3 things you’re running low on
A way to save
Family chat
SofieWho can pick up Wout after football on Thursday?
TomI can after 16:00 👍
HaardNoted. I’ll add it to Tom’s calendar.
LenaI have a French test on Thursday 😬
HaardYou’ve got this! Want me to set aside 20 minutes tonight so Dad can quiz you?
Type a message…
What are we eating this week?
Tue
Quick fried rice
Wed
Chickpea curry
Thu
Pesto pasta
Your cart is ready. Want me to place the order?
Tom is shopping now4 of 9 found✓Chicken breast
✓Sweet potato
Coconut milkSofie: full-fat, not light
Fresh pasta
Haard is planning your family’s week…
Would this help your family?
How does your household keep it all together?
We’re building Haard together with real families. Answer 3 short questions about how things go at your place. Anonymous, 2 minutes, no email address needed.
What happens to your answers? Servaas Vandecappelle processes them for Haard, solely to research which practical problems households face. They are processed anonymously in our European analytics (PostHog) and deleted after the synthesis, within 6 months at the latest. Because they are anonymous from the start, they can never be linked back to you or deleted individually. Taking part is voluntary. Questions? Email hallo@haard.app.
You decide what Haard does and gets to know
From a gentle nudge to fully handled, and from the bare minimum to the full picture: you set how much Haard does and how much it may know. Your calendar helps it plan around busy nights; your food preferences help it build a menu everyone will eat.
How much Haard takes on
Haard thinks ahead and suggests the next step. You say yes or no.
How much data you share
Enough to help your family. No more, no less.
You’re letting Haard into your family’s life. That’s no small thing, and we don’t treat it as one. We treat your family’s data with the same care we expect for our own.
European privacy by default
Your data is processed in Europe under some of the world’s strongest privacy rules.
Encrypted and protected
Your data is encrypted and access is tightly controlled.
You own it
Your family data belongs to you. Export or delete everything at any time.
Never sold, never used for AI
We earn money from a fair subscription, not from your data. What Haard learns stays within your family.
Built for the whole family, one step at a time
Haard brings the services your family already uses into one place. We’re starting with groceries. The rest comes step by step.
Grocery storeyour shopping listfirst
Meal kitsthe weekly menufirst
Online ordersdelivered to your doorfirst
Family calendareveryone’s appointmentslater
Schooltests and tripslater
Waste collectionpickup dayslater
Daycaretalk to the stafflater
Home repairsthe jobs that need doinglater
Now
Groceries and meals
“What’s for dinner tonight?” Haard plans the week around your schedule and gets the groceries ready.
Next
Calendar and school
A French test on Thursday, practice until 19:00. School and family plans in one view, so the evening fits together.
Later
Home and budget
The recycling goes out tomorrow, the energy contract is ending. Haard keeps track and tells you in time.
The direction
One helper for your family
One place for family life, with one helper that knows how your home works.
Frequently asked questions
When can I try Haard?
The first families start this autumn, in small groups, one region at a time. Join the waitlist and you’ll be the first to get an invitation.
What will Haard cost?
We’re still working that out. What’s already certain: a fair subscription, no ads, and we never sell your data. The waitlist hears it first.
Which languages does Haard speak?
Dutch, French, and English at launch.
Does my whole family need to join in?
You can start on your own. Haard works best when the whole family joins the conversation, but you choose who gets to see what.
What happens to our data?
Your data is processed in Europe and stored encrypted. We never sell it and never use it to train AI models. You can export or delete everything at any time. Read more in our privacy policy.
Be one of the first families to try Haard
We’re still building Haard. The first families start this autumn, in small groups, one region at a time. Joining the waitlist is free and non-binding.